Your business. Always answered.

Great service
starts with
hello.

An AI receptionist that books, transfers and follows up.
Set up for your business. Managed by us.

Your number. Your team. Your way.

A new appointment. Handled.

Staged salon demo with two AI voices. No real booking, transfer or text is made.

C
Caller

Hi, do you have anything for a cut and color tomorrow afternoon?

AI
BookLine AI

I have two thirty with Sarah, or four o'clock with Mike. Which works better for you?

Read example transcript

AI: Thanks for calling Bella Salon. This call may be recorded. This is Jessica, Bella's AI assistant. How can I help you today?

Caller: Hi, do you have anything for a cut and color tomorrow afternoon?

AI: I have two thirty with Sarah, or four o'clock with Mike. Which works better for you?

Caller: Two thirty with Sarah, please. My name is Jenna.

AI: Perfect, Jenna. You're booked for a cut and color tomorrow at two thirty with Sarah. You'll get a confirmation text in just a moment.

Appointment booked

Tomorrow · 2:30 PM

Cut & color with Sarah
Confirmation text sent

Hear how it would work for your business. Request a demo →

Built around your business

You take care of people.
We take care of the call.

Find your industry
3,500+calls handled since March 2026, across customers and our demo lines

An independent hair salon

AI answers calls and helps with booking requests, a hosted phone system rings the desk and stylists by name, and a website we built and host. One provider, one bill.

A suburban restaurant and lounge

Full hosted phone system: front desk, kitchen and office phones, ring groups and voicemail to email, numbers ported in a week.

A 4-office real estate brokerage

AI answers every line across four offices and transfers to 100+ agents by name, extension or cell, with the caller's details texted ahead.
Built for how offices actually work

The AI answers the call. The phone system behind it is ours too.

Built from our work with a four-office brokerage: transfers to extensions or cell phones, ring groups and voicemail-to-email when nobody picks up. Use our hosted phone system or connect a compatible PBX. Tested with FreePBX and Asterisk; other SIP systems reviewed on request.

  • Transfer by name, department or extension
  • Caller details texted to staff before they answer
  • Multi-location, one AI, one dashboard
  • Keep your PBX, or move onto ours
See the phone system
Sample transfer in progress
"Is Dana Whitfield available? I'm calling about the Maple Street listing."
"Of course. One moment while I connect you to Dana."
Ringing ext. 214, then cell0:06
Text to Dana: "Maple St. inquiry, Jordan P., (312) ···-4471"sent
Booking, honestly

Where the AI books for real, and where it can't yet.

Some booking systems let outside software write appointments. Some don't, and no vendor can change that. We tested each one against a live account and publish the result.

Every system, one page
SystemOn the callWhat happens
Google CalendarBooksAppointment created before the caller hangs up
Square AppointmentsBooksNeeds Appointments Plus or Premium; Square's Free plan blocks outside booking
VagaroReadsSees live availability by stylist
Acuity SchedulingBooksNeeds Acuity Premium (the plan that issues an API key); books
MindbodyNextIn development; meanwhile the AI answers
Transparent by design

An introduction callers can understand.

Our standard greeting names your business, gives a recording notice and introduces the AI assistant. When callers ask for your team, it follows the transfer or message-taking workflow configured for your business.

"Thank you for calling Bella's Salon. This call may be recorded for quality assurance. This is Jessica, an AI assistant. How can I help you today?"
Your dashboard · sample activity

Call activity, in one place.

Review available recordings, transcripts and summaries alongside appointments, leads and texts.

2:31 PMCut & color, tomorrow 2:30 with SarahBooked
1:04 PMMaple St. listing inquiry, sent to Dana W.Transferred
11:48 AMHours question, texted directionsAnswered
Pricing

Plans from $197 a month. A hosted website is included with Growth and Pro.

Essentials
$197/mo

Fair use: 1,000 min/mo; $0.20/min above.

$1,000 one-time setup, $0 on a 12-month term. Month to month otherwise.

One location. Answers, books into your calendar, takes messages, texts confirmations. Unlimited minutes.

Pro
$397/mo

Fair use: 2,000 min/mo; $0.15/min above.

$2,000 one-time setup, $0 on a 12-month term. Month to month otherwise.

Multi-location, department routing, Spanish, custom integrations and a named person who knows your setup.

Choose month-to-month service with a one-time setup fee, or a 12-month term with setup waived. Our 30-day setup guarantee refunds paid setup fees or lets 12-month customers leave without repaying waived setup fees if the assistant is not handling calls the way they want. The guarantee applies within 30 days of service going live; monthly service fees remain non-refundable. Outside the guarantee, cancelling during the 12-month term requires repayment of the waived setup fee for the months remaining. See commitment and guarantee details.

Compare plans in detail

Questions owners ask

Before you call the demo.

Do I need to change my phone number?

No. We forward your existing number, or port it onto our phone system if you want us to run the whole thing. Your customers never notice.

How long does setup take?

Three to five business days. A short discovery call, we build and train the assistant, you test-call it with us, and we flip forwarding when it sounds right.

What if it doesn't know the answer?

It says so, takes a message or transfers to a person. Your dashboard keeps available transcripts and summaries for review. Transfers depend on your configured routing and team availability.

Does it tell callers it's an AI?

Yes. Right after your business name it says the call may be recorded for quality assurance, then introduces itself as an AI assistant. Callers can ask for your team; the assistant follows your transfer or message-taking setup.

Call it before you buy it.

The demo line is the same assistant your customers would hear. Ask it anything about pricing, setup or whether it fits your business.