BookLine Simple, transparent pricing
One flat price per location. Unlimited answering minutes. No long-term contract required, and we set everything up for you.
Try BookLine free for 30 days
50 minutes of AI phone answering. No setup fee. No commitment. Pick a paid plan when you're ready.
One location. Answers, books into your calendar, takes messages, texts confirmations. Unlimited minutes.
- AI receptionist 24/7
- Unlimited minutes
- Books into Google Calendar or Square
- Message taking and call summaries
- Confirmation texts
- Call recordings and transcripts
Everything in Essentials plus transfers to your team, missed-call textback, review requests and a shared text inbox.
- Everything in Essentials
- Warm transfers to staff or departments
- Missed-call textback
- Review requests after the visit
- Shared team text inbox
- Caller details texted to staff before they answer
Multi-location, department routing, Spanish, custom integrations and a named person who knows your setup.
- Everything in Growth
- Multi-location and department routing
- Spanish and English
- Custom integrations and workflows
- Priority support with a named contact
- Quarterly tuning call
One-time setup, waived on a 12-month term
Prices above are per location, per month. Setup is $1,000 on Essentials, $1,500 on Growth and $2,000 on Pro. Commit to a 12-month term and the setup fee is waived. Month-to-month customers pay it once, and it is covered by the 30-day setup guarantee below. Cancelling inside a 12-month term repays the waived fee for the months left (leaving after month 4 of 12 on Growth: $1,000 of the $1,500), and nothing else. After the term you're month to month, not auto-renewed.
Unlimited minutes, with a fair-use cap
Every plan includes unlimited answering minutes. The fair-use cap (1,000 minutes a month on Essentials, 1,500 on Growth, 2,000 on Pro) exists to protect the service against robocall floods and abuse. If a legitimate business ever passes it, we call first and suggest the next plan. Prefer to stay put? Minutes over the cap bill at $0.20 each on Essentials, $0.18 on Growth and $0.15 on Pro, and never without that call. For scale, our busiest location uses about 135 minutes a month.
Find the right fit for your business.
Add-ons are priced the same on every plan: the phone system $89/mo per location with three desk phones included, the website $500 to build plus $50/mo to host. Not sure which plan fits? See how AI receptionist pricing works, with worked examples.
We're not the cheapest. We are the one that's set up and looked after for you.
White-glove setup
We configure the assistant, connect your phone and calendar, train it on your business and test-call it with you before anything goes live.
One predictable price
Unlimited answering minutes. No per-call or per-minute fees, and transfers to your team don't cost extra.
Built for service businesses
Salons, dental offices, real estate offices, restaurants and studios. The assistant follows your hours, your services and your rules, not a generic script.
Real people who know your setup
We manage the technology and keep tuning the assistant as we review calls. Want something changed? Tell us, and we change it.
30-Day Setup Guarantee
If your AI assistant isn't performing the way you want within 30 days, we'll refund your setup fee, no questions asked. Cancel your subscription anytime after that.
Setup fee refundable within 30 days. Monthly service fees are non-refundable for days used.
The fine print, in plain English.
What's included in the setup fee?
White-glove onboarding: we configure your AI assistant, set up the phone integration, train it on your business, and make sure everything works before go-live. The setup fee is waived on a 12-month term.
Is there a contract?
No long-term contracts. Month-to-month billing. Cancel anytime with 30 days' notice. We want you to stay because it works, not because you're locked in. If you'd rather skip the setup fee, an optional 12-month term waives it. You can still cancel during the term; you just repay the waived setup fee for the months you didn't complete (leaving after month 4 of 12 on Growth means $1,000 of the $1,500). That's the only early-termination charge, and after the term you're month to month, not auto-renewed.
What about call volume limits?
Every plan includes unlimited answering minutes: one flat monthly price, no meter to watch. A fair-use limit (1,000 to 2,000 minutes a month depending on plan) protects against robocall storms and abuse. For context, our busiest single location uses around 135 minutes a month, so no ordinary business gets near it. If a legitimate business ever did, we'd call first and suggest the next plan. If you'd rather stay put, minutes over the cap bill at $0.20 each on Essentials, $0.18 on Growth and $0.15 on Pro, and never without that call.
How quickly can I get started?
Most setups take 3 to 5 business days. Cell phone forwarding can be same day. Number porting takes 1 to 2 weeks depending on your carrier.
Can I change plans later?
Yes. Upgrade or downgrade anytime. We'll prorate the difference.
What if I need a feature that's not listed?
Let us know. We add features based on what customers ask for, and Pro plans include custom integrations and workflows.
Hear it for yourself.
Call the demo line and talk to the same assistant your customers would hear. Try "I would like to book a haircut for Saturday", "What are your prices?" or "Can I speak to someone?"